Facebook's ongoing pursuit of mobile supremacy

No doubt Facebook is betting high on mobile as their growing source of revenue and shareholder value creation. Today they announced Facebook Paper, a new mobile application – to be launched on February 3rd – that promises to add some beauty to storytelling via Facebook. Paper seems to be heading into an arena currently occupied by Flipboard, and one that we think Medium will join in the near future (as of publishing, Medium doesn't have a dedicated mobile application yet).

Paper's interface design looks solid yet fluid, and it will benefit from all the in-built Facebook actions you can currently take, including tagging, sharing and liking. On top of that, there might be more powerful opportunities for brands to create channels/pages that fully leverage custom Open Graph stories inside a fully mobile environment. Let's wait and see.