Tools and thoughts on networked creativity. We frequently share content on digital marketing topics here and on our Facebook page.
Viewing entries in
Agencies
Mecenato is happy to announce that JWT Dubai's LVL UP campaign for Nike Football Middle East, which took over three floors of a tower in Dubai, has been shortlisted in three different categories (Media, Promo & Activation and Branded Content & Entertainment) at this year's Dubai Lynx awards. Wishing the team the best of luck at the awards night.
30 hours of working and still going strooong.
— Mita Diran (@mitdoq) December 14, 2013Shortly after this tweet, the Indonesian copywriter behind it – that had worked for almost three hours straight – was no more. This is another wake-up for an ad industry that somehow still appears to believe that brute forcing hours into work will lead to advantages in the career ladder. Very sad news for her family. I do hope I read no more stories like this in the future.