Social

Social media listening, engagement, content generation

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Social

Social media listening, engagement, content generation

Nike Football Middle East

"Nike LVL UP" Brand Experience

Nike wanted teenagers in the UAE to experience three new football shoes, each designed for a different playing surface. Nike LVLUP was an exclusive tournament created for the audience. Another successful collaboration with the awesome team at JWT Dubai. Mecenato helped in the campaign creation and campaign management.

Press repercussion for the Nike LVL UP Dubai tournament (Sport360)

Mobile Experiences

Strategy, interface design and advertising work on mobile

Mobile Experiences

Strategy, interface design and advertising work on mobile

Abu Dhabi Airports Company

THE "Welcome" app

A brand new mobile user journey exploration commissioned by JWT Dubai for the management company of the Abu Dhabi airport. The native app's intention was to expand the airport customer experience beyond the time the travelers are in the airport, with services aimed at helping users at their destination, and prior to arrival at the gates. An online shop experience was also designed, with shoppers picking up their items when they arrive at selected destination airports, instead of carrying them around needlessly.

Interface Design

Responsive, pixel-perfect screens and branded experiences

Interface Design

Responsive, pixel-perfect screens and branded experiences

Qatar Financial Centre Authority

New QFCA Portal

Many finance websites seem to be stuck in a past era. But the industry's audience is now high paced
and extremely mobile. For QFCA, we developed a fresh responsive interface that worked on any device. The goal was to invite and attract new tenants to the recently-relaunched Doha-based financial centre. This project was a collaboration between Mecenato and the team at HeathWallace in Dubai.

Content and Production

Photography, copywriting, motion, sound and everything in between

Content and Production

Photography, copywriting, motion, sound and everything in between

Amadeus Restaurant

Social Content and Art Direction

R estaurante Amadeus is one of the best seafood restaurants in São Paulo, Brazil (according to TripAdvisor and VEJA magazine). We're constantly helping them tell their unique gastronomy and family story, with great content and the right social and search platform choices.

Restaurante Amadeus

Highlighting menu items with good content photography is one of the most effective ways to gather social attention for the brand

Restaurante Amadeus

We are also highlighting the restaurant's architectural features and ambients, to get prospective clients familiar with the place

Restaurante Amadeus

Food photography posts are scheduled to be published at specific times of the day, like before lunch and dinner

Restaurante Amadeus

All content feedback is treated with care, and we quickly respond to comments and messages, creating a sense of responsiveness for the brand

Strategy

Growth strategy, biz model innovation, viral engines

Strategy

Growth strategy, biz model innovation, viral engines

Arabian Adventures

Multi-platform tours experience

Together with JWT, we designed and proposed a whole new business model (based on experience blocks) and responsive platform to Arabian Adventures, a leader in tours, attractions and activities in the Middle East.

The complete scope of the new Arabian Adventures responsive experience

Interface exploration based on self-contained tour blocks that work in any device or screen size

Web Analytics

Implementation, analysis, reporting, automation

Web Analytics

Implementation, analysis, reporting, automation

CNN Arabic (PITCH)

Portal Redesign pitch

Everywhere in the world, the largest traffic generator for news is now social media. JWT wanted to help CNN Arabic substantially increase their audience by analyzing their traffic data and adapting the user experience to enhance the best awareness possibilities.