Wolff Olins behind massive open online course (MOOC) on branding
One of the most reputable branding agencies in the world, Wolff Olins, is sharing some of their branding knowledge and experience in a MOOC (massive open online course) entitled "The secret power of brands", which you can enroll for free at FutureLearn, a British online learning platform. The course starts on February 24, and it will run for six weeks, at a 3 hour per week pace. Robert Jones is the lead instructor. No academic requirement is required, but we feel it's an opportunity for junior to mid-level Marketing executives and agency account managers and creatives who want to up their skills, techniques and vocabulary on branding.