It's been a couple of months, but we would still like to take the time to go over a few projects that stood out at the 2013 Dubai Lynx International Festival of Creativity.
Vodafone Fakka in Egypt (Dubai Lynx Awards board)
Vodafone FAKKA
Turn small change into tiny mobile phone credit. Add to that an Egyptian market that is dependent on small shops and petit change and you have a direct impact on your sales. An idea can't be simpler than this. Wish I had done it.
Agency: JWT Cairo
Country: Egypt
Egyptian Tourism Board (Dubai Lynx Awards board)
ITB Live Egyptian broadcast
I'm a sucker for interactive installations and I have no idea how many times I have proposed live feeds coming from far away places, shown in a big screen. These guys managed to do it. And I salute them.
Agency: JWT Cairo
Country: Egypt